Top Photo credit: 

© Kevin T McHugh Photography

Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. We now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.


Maui Jim believes color and light is the key to the human experience. Our sunglasses show you its full spectrum, so you can see the world like you’ve never seen. We believe everyone should experience all 16,777,216 hues of beautiful color that surround us every day.We always show our true colors—true colors that come shining through in our superior customer service. We promise that you will always be greeted with a friendly voice and a dedicated representative. We want you to be happy. That’s why we stand behind every pair of sunglasses we make.


See the difference at mauijim.com.